How to collaborate with brands on Instagram is one of the main questions that a content creator asks himself when he starts investing more and more time in his digital channels and considers that it’s time to start seeing profits.
Collaborations with brands are your best allies when it comes to start generating revenue with your publications, so today we bring you 5 key tips for you to know how to get collaborate with brands and monetize your content.
Let’s get started!
How to get collaborations with brands on Instagram #1: Define your collaborations.
Getting collaborations on Instagram is not about accepting any offer they send you, but about building a strategy that helps you grow your profile, boost your content and build a portfolio that attracts more and more collaborations.
To achieve this, the first step is to ask yourself a series of questions to shape your strategy: What are your goals? What do you want to achieve by collaborating with brands? What kind of brands would you like to collaborate with? Do they fit the identity and values you reflect in your profile?
Also define the type of collaborations you are willing to offer, your rates, your packs and your terms and conditions. It’s important that you clarify all the edges you can before engaging in conversations with brands as it will help you reach the ideal agreements much faster, and also to reject those that don’t suit you.
How to collaborate with brands on Instagram #2: Prepare a media kit.
A media kit is a document that works like a portfolio where you prepare the most important information about your profile and your content to present it to your potential collaborators.
Your media kit should include a description of yourself and the content you create, statistics such as your number of followers, your engagement rate and your previous collaborations. It is also your opportunity to present in one place your best publications and content with more interactions and views.
A media kit is a key piece when it comes to collaborating with brands on Instagram as it contains all the information that will determine whether the brand will want to collaborate with you or not, such as your fees, the demographics of your audience and the promotional format you use.
How to collaborate with brands on Instagram #3: Contact the brands you want to collaborate with yourself.
One of the most important and recurring tips you’ll receive from content creators who make a living from their collaborations is that you shouldn’t wait for brands to find your profile and invite you to collaborate.
Identify the brands you’d like to collaborate with based on your goals and identity and send them a private, concise and engaging message that includes your media kit and why you think you should collaborate together.
As you build the reputation and credibility that will get you even more collaborations, start by knocking on as many doors as you can to refine your pitch and gain the expertise that will lead to monetizing your content.
How to collaborate with brands on Instagram #4: Extend your collaborations to your other content channels.
We know you’re here because you want to know how to collaborate with brands on Instagram, but the truth is that the rest of your social networks can give you a major advantage in getting deals.
Blogs, YouTube channels and TikTok accounts are very attractive channels where brands often want to promote their products through content creators. In fact, if you have a blog and are in partnership talks with a brand, chances are that a post on your website will be part of the deal.
The reason? Because blog posts have a shelf life of up to two years among Google’s top results, while posts on Instagram, no matter how good their reach, show up in your followers’ feed for only a few hours.
In conclusion, don’t just stick to Instagram, include your other social networks in your media kit and offer that bonus that brands are looking for in their collaborators.
How to collaborate with brands on Instagram #5: Use special tools to make your profile visible.
When you decide to start getting collaborations with brands on Instagram it is advisable that you use all the tools that the internet puts at your disposal to make your profile visible and know how brands see you.
You can learn more about your Instagram profile statistics with tools like:
When it comes to blogging, one of the first aspects brands will check is your SEO search engine rankings. To find out where you rank, use these tools:
- Ninja Outreach
Finally, to know your stats and positioning on YouTube you can use tools like:
- Unbox Social
To get on the radar of brands that are actively looking for content creators to collaborate with, there are also tools like Filiatly. When you sign up for this platform, you go through a process of evaluating your digital profiles to become a member of a private database that makes you visible to companies looking to collaborate with content creators on Instagram, YouTube and blogs.
Depending on your goals, the type of content you make and the kind of collaborations you want to offer, you can join the content creator platforms that best suit the kind of deals you want, whether it’s by affiliation, as an influencer, or as a member of a community of content creators.
Ready to get collaborations and monetize your content on Instagram?
Getting collaborations on Instagram – or any of your social networks – may seem difficult, but it’s far from impossible. Brands are increasingly relying on content creators to reach their target audience in a natural, non-invasive way, being recommended by people with authority and influence in specific categories.
This means that you have plenty of opportunities to get those deals that will monetize your content with the brands that best fit your identity.
You just have to organize your action plan with the tips we’ve shared with you today and get ready to become the star collaborator of the brands you’ve always wanted.