User Generated Content

Why are we different 🤔

Surely you have heard of influencers and content creators.

Where is the difference? Are they really that different?
What works? What doesn't work?

WORKS

"The only thing that works in life for sure is common sense and perseverance."

Jorge Urios CEO | Filiatly.

With this sentence, Filiatly started at the beginning of 2020 to break into the world of influencer marketing and affiliate marketing.

If there's one thing we've learned from the Internet over the last 15-20 years, it's the importance of content. Original content, authentic content, user generated content.

This is what many brands are looking for and only a few achieve.

And this is precisely the mission of Filiatly. Become the technological partner of brands that helps them obtain a large volume of user-generated content.

But it's not just about creating a lot of original and authentic content, it's about helping to identify the content that offers the best performance to promote it with ads and naturally reach new audiences.

There is no better word of mouth than tens or hundreds of people talking about a brand.

This is Filiatly; the place to create deals, establish a community of content creators, and easily manage creator payments and content usage rights.

NOT WORKS

Everything that is done without carrying out a previous strategy.

It's not the influencer's fault.

Surely in recent years you have heard or experienced paid campaigns to influencers that have not obtained adequate performance.

If they have bought followers, if they are in a POD group (likes are not real), if the creator's audience is not related to the brand,... There are many reasons why flash campaigns with influencers do not work as they should.

It is necessary to really rethink the positive aspects of influencer marketing and affiliate marketing, to unify their strengths in what is called Boost Marketing.

👨‍🚀 WHY FILIATLY?

  1. Pioneer in the implementation of the Boost Marketing methodology.

  2. Own and curated database of content creators. Every day new creators sign up to Filiatly to receive requests from their favorite brands.

  3. Up to 5 types of agreements with content creators:

    • Pay for content

    • Payment commissions for sales

    • Payment commissions for registers

    • Payment commissions for clicks

    • Exchange of product with content (Gifting)

  4. Tracking link in all content so you can measure which content performs best.

  5. Repository of content published by creators automatically. We take care of tracking the creators' posts on social media and providing them to you in a single folder.

  6. Consolidated monthly invoice with a summary of all payments to creators.

  7. License rights to use all content made by the creators.

  8. And also:

  9. A Digital Boosters Team, who will help you achieve your goals so you don't have to worry about anything. A true turnkey.

  10. A Customer Success Team, that cares for the fulfillment of your goals at all times. Your success is ours.

FOR WHOM

Do you have an ambitious company? Are you or your team looking for new ways to make marketing more efficient? Do you constantly think about how you can improve to increase your results? Are you passionate about your brand and its growth?

Stop wasting time and money. Focus from the first moment on generating credibility and focus on achieving the results you want.

Are you branding or performance? Looking to generate new original and authentic content? o Do you want to improve the ROAS of your campaigns?

Stop looking for new miracle formulas and focus on creating a community of content creators. It will help you with your content strategy and improve your ad campaigns.

Trust in the power of User Generated Content.

To you who already know the power of social networks and the internet, we have nothing new to tell you. Surround yourself with other content creators, create deals, reach new audiences organically. Generate a large volume of content for the project you are involved in.

  • For all-terrain entrepreneurs

    Do you have an ambitious company? Are you or your team looking for new ways to make marketing more efficient? Do you constantly think about how you can improve to increase your results? Are you passionate about your brand and its growth?

    Stop wasting time and money. Focus from the first moment on generating credibility and focus on achieving the results you want.

  • For Marketers looking to get the best results

    Are you branding or performance? Looking to generate new original and authentic content? o Do you want to improve the ROAS of your campaigns?

    Stop looking for new miracle formulas and focus on creating a community of content creators. It will help you with your content strategy and improve your ad campaigns.

    Trust in the power of User Generated Content.

  • For lovers of the RRSS and Internet

    To you who already know the power of social networks and the internet, we have nothing new to tell you. Surround yourself with other content creators, create deals, reach new audiences organically. Generate a large volume of content for the project you are involved in.

METHOD

You may be wondering what role the Boost methodology plays in all of this. At Filiatly, we are so convinced of this change in the way of creating content, of naturally reaching new audiences, of improving your paid media campaigns, that we have aligned our entire company around amplification marketing.

6️⃣ Stages that help build a community of content creators:

Stages

1. Define the strategy

The strategy of content creators refers to the choice and establishment of objectives, the format (written, image, video or voice) of the content and the channel in which it will be disseminated.

2. Identify content creators

Content creators means those people who create original, relevant and authentic content, and takes into account the relationship that content creator establishes with their audience.

3. Agree

Start small. Build few but good relationships with content creators until you have a clear win-win relationship and can widen the circle of reach by closing deals with new content creators.

4. Create and publish

It is the phase that falls on the content creator. It's time to let content creators produce and share original, relevant, and authentic content.

5. Boost content reach

In this phase, it is time to measure the interactions with the posts of the content creators and promote those that have better results.

6. Acknowledge to create community

Recognize and appreciate the efforts of each content creator to foster long-lasting collaborations with members of your private community, creating valuable relationships so that these creators want to continue to amplify the company's message.

Onboarding

What happens after registration?

We have a Team focused on ensuring the success of the Client that has worked with hundreds of brands in the incorporation of local and global businesses.

We understand the interests of the different stakeholders involved (creators-brands) and we will work hand in hand to offer you a professional team and support in aligning expectations and deadlines for working with content creators.

1️⃣ Ready

  • Creating the environment for the brand
  • Pixel integration for content tracking
  • Tracking tests

2️⃣ Set

  • How to set up a campaign and what goals to set
  • How to identify content creators
  • How to invite them to collaborate
  • How to track collaborations

3️⃣ Go!

  • Chat and video call for immediate resolution of needs.
  • Support on demand. Prospecting, Outreach, Whitelisting Influencer.
  • Best practices and tips for building your community of content creators

TOP 3 FREQUENTLY ASKED QUESTIONS

  • Why choose Filiatly instead of other influencer platforms?

    We understand that you may have doubts with all the options that exist in the market. For us, beyond everything mentioned above, there is a point that is key and in fact you can see it included in our Filiatly Manifesto, in the signature footer of emails and other parts of the web:

    "Your maximum satisfaction is our top priority, and we will do everything possible to make it happen."

  • Do influencers, or content creators, really deliver results?

    We suggest you start changing the way you view influencers. Treat them as people, as you would like them to treat you, with more or less followers, with greater or lesser ability to influence, in short, as content creators. The content they generate and the reputation with their audience are their greatest values.

    If conversions/sales are what you're really looking for, we suggest you take that content and promote it with ads. You will be surprised by the results.

  • Why is an annual contract necessary to work with Filiatly?

    Building a community of creators talking about your brand takes time. During the years that we have been helping brands and companies to create their community, we have observed that those that were able to have a long-term commitment have been the ones that have had the best results. It's that simple.